Category Archives: Uncategorized


If you only watch one talk this year, make it this one.

I gave a talk at WordCamp Montreal 2014 about fear: the power that it has over many aspects of my life, and what I do to try and tame it during my workday.

Enjoy, and let me know what you think!

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Dear Automattic,

He articulates this in a way I can’t, but I feel very similar.


I know it’s been 3 years since we split up, but I wanted to reach out to say that I’m sorry for all of the pain I caused you.

You see, back in 2010, I was on top of the WordPress world. I had great clients, was making OK money, and was making a move away from a city that hated me (Miami) to a city that might hate me less (Providence.)

I gave up my clients and my money to pursue you. I switched from Qwerty to Dvorak for you. I even tried new things I knew I would hate to try and make things work between us. I gave you my best ideas about Jetpack, Reblogs, Followers & Likes, but once I had you, you weren’t what I expected you to be…

That was my fault, for putting you on a pedestal. I set expectations you weren’t setup to…

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NaNoWriMo 2013: Want to Write a Novel?

Have you ever wanted to write a novel?

Well now’s your chance!
November is National Novel Writing Month!

I’ll be participating. Will you? Let me know!
Can’t wait to read everyone’s amazing November creations 🙂

The Blog

It’s just a few days until November, and you know what that means: National Novel Writing Month, better known ’round these parts as NaNoWriMo, is near.

Have you always wanted to write a novel?

We know some of you have been waiting all year for this month! For those of you who are new to this project, here’s the gist:

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Small Business Q&A Panel at #wcgr

Do you know about WordCamp? It’s a pretty cool thing! I highly recommend you check it out, but then again I’m completely biased, so consider that too 🙂

Feel free to share any WordCamp memories in the comments below 😀



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Why free-to-play app pricing is so effective, and what you can do about it

Many lessons can be found at the intersection of Games and Social. Makes sense, right – the two are so related!

Enjoy this exploration of economics, technology, and our simple yet honest desire to be happy 🙂


It should come as no surprise that free-to-play gaming has become a huge financial success in mobile gaming. Free-to-play (FTP) in the iTunes App Store refers to any iOS game that allows gamers to download a game without paying up front. In fact, 82 of the top 100 grossing games on the iPhone are currently FTP. And of the 18 games that you do have to pay for, only 5 titles do not offer any sort of in-app purchases. These 13 games are what are sometimes referred to as pay-to-play (PTP) games.

That leaves only 5 games in the current list of top 100 grossing games relying on their initial sale price alone for revenue. How are these FTP games making it to the top of this list? It is the sale ofvirtual goods through in-app purchases that is driving revenue for the top iOS games.

Growing opportunity for…

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Why do videos go viral on Twitter?

All we know is we don’t know anything!

Social is magical 🙂


If you were wondering how and why videos go viral, Twitter has the answer for you — it doesn’t really know. “There are no rules to “virality” — while some ignite, and spread like wildfire across the web, the growth of others is much more measured, like ripples spreading across a lake,” the company wrote in a blog post Monday. Bottom line: after all these years, content popularity on the internet is like playing the lottery — hey, you never know!

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7 stories to read this weekend

Looking for a fun weekend read? Consider one of these fine recommendations curated by GigaOM.

Which one is your favorite? I’ll come back and add mine in a few hours, I hope you do too!


As summer has gained momentum, I have found a little more time to read and as such have added more variety to the mix. Here are seven recommended stories for this weekend.

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68% of CEOs still aren’t on any social networks whatsoever

This raises a great question – why aren’t more CEOs on social media?

The 4% Challenge

If you haven’t heard by now, WordPress is growing! As it stands, over 18% of the Internet’s popular websites use WordPress to achieve their dreams, and that number continues to grow each year.

What great news, right? Well, yes, and no. Allow me to explain 🙂

WordPress is Inspiring Dreamers

Yes – just like a blank canvas, WordPress is being leveraged more and in very unique ways to achieve a wide range of business and personal pursuits. The results are nothing short of fantastic and inspirational! Whether you speak gourmet food, intellectual thoughts, penguin pictures, or anywhere in between, there are now hundreds of other people having discussions tailored just for you.

But Only 4% Of Them?

So where’s the No? It’s a simple one… 4%. Just Four Percent. This is the percent of people who continue to write in their blog after the first week. The ones who continue to find the passion, motivation, and time to write.

In other words, each and every week, 96% of people who create a blog, abandon it.

Unbelievable, right? Oh, it pained me to write those words, but they’re true. You can hear the numbers being presented directly at State of the Word 2013.

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#wordpress State of the Word 2013 #wcsf

A post shared by Tracy Levesque (@liljimmi) on

Meagan Muses – “Why?”

The curious part of me can’t help but wonder why this is. Why don’t more people continue to blog? I began to think and muse…

  • Is it because the tool is not being taught or learned effectively? (We do have different learning styles, after all.)
  • Is it because people don’t have much to blog about? (Maybe a bit of inspiration is all they need?)
  • Is it due to not finding the time in one’s busy day? (Life is certainly not simple at times. Let’s explore ways to make blogging more easy! Or maybe make more time?)

As always, it’s likely a mix of these and the many other unknown factors we have yet to discover. At least I now have three starting points!

Finding the answer to this problem solves a fundamental problem in my business but also in life. I’ve spent most of my life on the web and continue to discover the value in its ability to connect us; however translating that to individuals and small businesses continues to be a challenge, no matter how friendly the technology becomes. Previously it seemed to be a technological impediment issue, but now it seems to be moving more to one of mentality & motivation

Even more candidly – despite being an avid content creator, I’m not the most regular blogger in the world. Finding out what makes us want to blog more will naturally encourage my own blogging, something I’ve been missing this past year.

Let’s Try Something!

So, I’m setting out to try and find some kind of answer. I’m very encouraged to hear that I’m not alone in my desire to better understand how to share the value of WordPress and the power of communication.

My Plan…

My plan? Here it is… in haiku form:

Summer’s Friendly Breeze

Multiplies inspiration

Summer all around?

I look forward to continuing to share inspiration and resources I find along the way!

Most of all though, I whole-heartedly encourage you to get involved. Ideally, write your own blog post about why blogging is a challenge for you, and link it here! But we don’t all have time for that, so another option is to leave feedback on any post, a like or your thoughts and experiences in blogging, using WordPress, running your website, staying motivated and inspired, or any other digital communication topic. Or have a chat with me in person, Tweet me, make a fun art and tag me on Instagram, just share your story somehow! I believe strongly that everyone’s experience is unique and valuable, and I want to hear yours. 

A big Thanks to those who’ve already commented, offered feedback and insight, and will continue to do so throughout the coming year 🙂

Blip, Hulu, Vevo and Devour are coming to Chromecast

Disruptive technology has never looked more sexy!
For us living in the YouTube world, this comes as a very happy surprise 🙂


Google’s (s GOOG) new smart TV dongle Chromecast is getting more love from video publishers: Blip, Hulu, Vevo and Devour all have pledged to add Chromecast functionality to their platforms. But Google (s GOOG) may not actually be ready to add too many apps just yet.

Chromecast was announced last week with only a small line-up of native apps supporting the platform: Right now, Chromecast users can beam media from apps for Netflix, (s NFLX) YouTube, Google Play Movies and Google Play Music to the streaming stick. A number of other publishers, including AOL (S AOL) and Pandora, (S P) will soon follow and, as we reported earlier this week, Vimeo, HBO and Redbox Instant were also preparing to launch on Chromecast.

Now you can add a bunch of new names to that list: A Blip spokesperson told us Thursday that the video platform is definitely adding support for Chromecast…

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